In four parts:
Shoenberger and Chambliss also launched a marketing campaign offering potential U.S. visitors to Cobourg a plethorea of pleasures in healthful surroundings. Cobourg's myriad attributes, first heralded by Shoenberger and Chambliss, were echoed in the Souvenir of Cobourg, Ontario, Canada published some years later:
... Splendid parks, churches and schools. Good train service on the main line of the G.T.R., and a Daily Ferry, winter and summer, between Rochester, N.Y., and Cobourg, makes it very accessible to New York and Pittsburgh. About twelve miles north of Cobourg is the far-famed Rice Lake, the sportsman's paradise, considered the finest fishing ground in Ontario, containing all kinds of fish and lots of duck and wild fowl.
Along with the print marketing campaign, Chambliss and a Cobourg physician embarked on an "Ozone Tour" to New York and other cities throughout the United States. At each stop, the two men touted the 'salubrious atmosphere' of Cobourg and informed audience members that Cobourg boasted the "second highest ozone content in the world." Although the Cobourg men's claims regarding the area's ozone levels do not appear to have been necessarily based upon scientific evidence, the public's interest in the health benefits derived from ozone made the claim an important selling point
In addition to Chambliss's "Ozone Tour" and other sundry promotional efforts, geography and transportation factors also contributed to the growing popularity of Cobourg as a summer resort during the 1870's and 1880's. Cobourg's relative close proximity to rapidly expanding urban centers in the United States such as Pittsburgh, Cincinnati, Buffalo, and Rochester combined with ready access from the U.S. by rail and/or water routes gave Cobourg strategic advantages over other potential resort competitors. The rail and water transportation infrastructure, originally built to convey coal, coke, lumber, and other goods between Canada and the United States were easily adapted to accommodate passenger traffic. The Buffalo, Rochester, and Pittsburgh Railway Company, the Ontario Car Ferry Company as well as other railway and ferry companies offered dual goods and passenger transport services between Cobourg and the United States.
